TST Media acquires Wisconsin Sports Network
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| 2/3/2012 |
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MINNEAPOLIS, MINN – February 3, 2012 – TST Media today announced that it has acquired Wisconsin Sports Network (WSN) from TDS Telecom. Based in Madison, Wisconsin, WSN is the online media destination of choice for over 85,000 student athletes participating in high school athletics in the state of Wisconsin every year.
The Wisconsin Sports Network is an integrated publishing company with a focus on these student athletes, their communities, families, friends, fans and coaches. Founded in 2002, WSN has successfully integrated both print and online mediums to give their audience a unique and highly popular variety of quality content.
WSN will continue to provide unrivaled Wisconsin prep sports coverage and professional level journalism, now with the backing of TST Media resources and cutting-edge technology.
"Over the past 10 years, WSN has grown to become one of the largest and most highly trafficked properties of its kind in the country," said Justin Kaufenberg, TST Media CEO and co-founder. "The passionate audience that the WSN team has built is nothing short of amazing, and we are very excited to have them in the TST Media family. In the near future, Wisconsin prep sports fans can expect to see the exciting results of this transaction as data becomes available in real time, via mobile and on the new WSN website. In the years to come, we will work to connect the entire state in a powerful network to ensure access to incredible sports information and data."
WisSports.net is the most popular high school sports site in Wisconsin. In addition, the site is one of the top five independently run high school sports sites in the nation. Since its initial launch in 2002, WSN has accumulated: 300+ million page views, 1,000,000+ unique IP addresses and been bookmarked over 2,000,000 times.
"We have been honing our content model for close to ten years and to pair that with the great technology of TST Media is very exciting," said Nicholas Kartos, President & Founder, Wisconsin Sports Network. "Not only is the NGIN platform amazing, but all the potential that mobile and tablet apps bring. Furthermore, the company culture and future plans are a great fit for WSN and our employees. This is a big win, not only for WSN, but for the players, coaches, fans and sponsors of high school sports in Wisconsin."
"It is our goal to continue pushing the envelope by offering a unique and valuable combination of full-time editorial coverage and timely statistical data. We will continue to work tirelessly to make WSN one of the premier online high school sports destinations in the country," added Kaufenberg.
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ABOUT TST MEDIA
TST Media is a highly skilled team specializing in the execution of world-class sports content strategy, design, marketing and technology. The company is a collection of talented and passionate sports and tech minds working to continuously revolutionize the way leagues, teams, players, scouts and fans interact with high-end athletic brands. TST Media crafts unique experiences that build brand awareness and encourage engagement while striving for excellence and effectiveness. The company preaches that "digital" is not just a marketing add-on, but instead is the core of powerful brand communication and community.
The company is best known as the team behind the NGIN (pronounced "Engine") website platform. NGIN is a proprietary data platform that powers over 2000 leagues and sports organizations around the world. Engineered by the developers at TST Media, NGIN features a complete suite of powerful tools that help organizations and their audience connect and interact online.
http://www.tstmedia.com
ABOUT WISCONSIN SPORTS NETWORK
Over 85,000 student athletes participate in high school athletics in the state of Wisconsin every year. The Wisconsin Sports Network (WSN) is an integrated publishing company with a focus on these student athletes, their communities, families, friends, fans and coaches. Founded in 2002, the organization has successfully integrated both print and online mediums to give their audience a unique and highly popular variety of quality content.
http://www.wissports.net
Media Contact: Carson Kipfer, TST Media CVO and co-founder, 612-379-1030, kipfer(at)tstmedia.com
User Comments
RedRaiderNation (2/4/201211:24:18 AM):
If TST makes this site anything like what they do in Minnesota, it will be great. Check out any of their sites, www.mnhockeyhub.com is a great example of their work.
travis (2/3/201211:15:26 PM):
This wasn't a takeover. It was a negotiated purchase that should result in great new opportunities for us, especially when it comes to technology. It will be a very good thing for fans of WSN. There are no plans for higher rates.
BB Nutt (2/3/20125:01:30 PM):
Most takeover work out about 48% the time for the customer, and 48%the time for the new company, I really hope this works out that we are in the 4% and its a win, win I guess time will tell.
traklvr (2/3/20124:56:15 PM):
Typically when something like this happens, the fees increase. Any talk of new rates?
