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WSN: Get local in your 2016-17 Marketing!

08/17/2016, 1:30pm CDT
By Laura Ritchie, SportsEngine Sports Media Sales Manager

Thinking about how to tap into all that prep sports excitement with your fall marketing plans? Think no further, WSN and SportsEngine have you covered!
 
WisSports.net and the Wisconsin Sports Network has been a content leader in the prep sports arena going back to 2002. The site was one of the first to see large scale local prep sports traffic and remains the highest traffic statewide coverage site in the entire nation. Get in touch with the more than 400,000 active users of WSN. Gain traction with our popular Social Media pages that feature more than 22,000 Facebook Like's and a combined 38,000 Twitter followers of WSN and staff accounts. When it comes to prep sports coverage there is no close second in any analytic or coverage metric here in our great state.
 
Advertisers wanting to engage with local community members and in particular affluent, established parents of those involved in sports, coaches and those in athletic leadership, as well as teen athletes have found WisSports.net to be a great marketing tool. That parent demographic is typically a home owner, is in a stage of adding a new vehicle to the household (with a 15-18 year old) and has a high affinity towards home improvement, travel, sporting goods and healthy food purchasing. Our teen athlete tends to be an achiever academically as well as on the sport field, with a penchant for electronics and mobile engagement.
 
On the local level, advertisers can customize creative by agent, advisor, doctor etc for every community they serve, with each individual high school’s team pages putting up exceptional local traffic numbers. Small, rural communities often keep pace head-to-head with their larger school counterparts for the amount of local engagement they have surrounding prep sports, evidenced by the empty streets of your Stratford-type communities during Friday night football games.
 
On the statewide level, marketers can tap into the excitement of prep sports with viral engaging programs featuring content that includes weekly articles, voting and awards that are often picked up by local news resources. Our recent Mascot Challenge rallied over a half million votes, with Player, Athlete and Team of the Week type programs regularly generating thousands of weekly votes and hundreds of thousands of campaign impressions. The viral nature of many of these campaigns, with significant social media sharing, only adds to the incredible value.
 
WSN also produces a statewide radio feature called the WisSports.net Minute, which broadcasts on over 45 stations and is available for sponsorship. Pick up radio airtime across numerous demographics and geographic areas for much less than single buys.

All your prep and youth sports resources under one roof

As WisSports.net is a part of NBC Sports and SportsEngine – the world’s leading prep and youth sports technology platform – we can extend your campaign across all of the prep and youth media content sites and sports organizational sites touching the communities you serve, whether that be 10 Wisconsin communities or 10,000 around the nation. We can target by sport, community, connection, device, and customize a campaign for your brand, combining positive “Support the Home Team” coverage with consistent metrics and creative standards delivered across sites from local youth hockey and basketball programs to all the prep teams in the state. Content sites our users may be familiar with that are a part of our advertising network include TrackWrestling, IntermatWrestle, Wisconsin Prep Hockey, Prep Baseball Report, Advanced Event Systems (volleyball), Wisconsin Soccer Central and more! Over 100 million impressions available across Wisconsin sports content for the 2016 school year.
 
If you’d like to attach your brand to high school sports coverage statewide or in the communities you serve, contact Laura Ritchie at laura.ritchie@sportsengine.com or call (920) 427-5683. Find out more information on the benefits of advertising with WSN and SportsEngine here.

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