-Sport Specific

-By Date

-Geography (targeting site user or team content)

-Time of Day

-Internet Connection

-Device

-Specialty ad units such as site skins (see example)

-Sponsor state tourney coverage for a sport

-Geo-target locally by sport 

-Banner impressions served on mobile apps to follow teams

-Customized creative by school target (example: place local agent/advisor/doctor serving a specific community's mug and contact information on local coverage.